FAQ

In today’s competitive marketplace, standing out is about more than just having a good product or a sleek website. It’s about how your brand sounds; quite literally. Whether it's the voice behind your next commercial, explainer video, eLearning module, or even your messaging on hold system, the tone, quality, and delivery of that voice can dramatically influence how your business is perceived.

According to multiple industry studies, voiceover isn’t just an marketing choice. It plays a measurable role in brand recall, emotional connection, and sales conversion. A strong visual identity might turn heads, but a well-cast voice has the power to keep attention, inspire action, and build trust. In other words, the right voice can do more than complement your message, it can carry it.

Research from VoiceArchive found that audio ads using professional voiceover resulted in a 14% increase in ad recall compared to silent or unvoiced alternatives. That’s not a subtle difference. When people remember your message, they’re more likely to engage, share, and convert. Additionally, voice-led ads were associated with a 2% increase in brand favorability. Proof that voiceover doesn’t just help people remember your brand, it helps them like it. There's a reason Forbes 500 companies utilise voice forward commercials and marketing. 

And the benefits aren’t limited to commercials. In educational content like corporate training, onboarding, and eLearning, pairing professional voiceover with visuals can boost retention rates to as high as 60%. Compare that to traditional reading or silent video formats, which hover around 10–20% retention. The right voice helps people absorb and retain information.

That clarity and engagement also translates to your internal and B2B communications. Think about how your brand sounds when someone calls your company or accesses your automated phone system. You have just seconds to make an impression. Studies show that customers prefer natural-sounding, human voices over robotic or AI-driven systems; that preference often influences whether they remain on the line or hang up. It’s no surprise that over 85% of Fortune 500 companies rely on custom voice-powered IVR systems to enhance their customer experience and maintain consistency across touchpoints.

Even more surprising is how subtle voice decisions can influence outcomes in fundraising and marketing. A study from INSEAD demonstrated that marketing videos using multiple distinct voiceovers, what researchers called the “voice numerosity effect”, resulted in a 39% increase in fundraising totals and a 38% rise in campaign backers. In other words, using thoughtful voice casting can make your message feel more dynamic, more human, and more persuasive.

Still, many businesses, especially smaller ones , overlook voiceover altogether or settle for budget options that don’t align with their brand identity. In an age where AI voice tools are widely accessible, the temptation to automate is strong. But the gap between a polished, emotionally resonant human read and an artificial voice is wide. Consumers can hear the difference and they make decisions based on it.

Professional voice actors are trained to do more than sound good. They understand pacing, inflection, subtext, and tone. They can adapt to your brand’s style, whether that means calm and instructive, upbeat and youthful, or bold and cinematic. They know how to interpret scripts in a way that keeps your audience listening rather than tuning out.

Beyond skill, there's also efficiency. Voiceover professionals deliver clean, high-quality audio with quick turnaround times, often saving teams hours of editing and direction. A good casting partner also removes the burden of sifting through hundreds of auditions or managing complicated licensing, everything from tone matching to session direction can be handled for you, making the process streamlined and stress-free.

When businesses partner with a casting service like Skye & Co, they gain access to curated, vetted voice talent and the kind of creative support that ensures the voice fits the message and the brand. From national ad campaigns to micro-learning modules, the impact of a professional voice can be the difference between being noticed and being remembered.

At a time when content is everywhere and attention is fleeting, voice is one of the few tools that still cuts through. It’s personal. It’s emotional. And when used well, it’s incredibly effective.

So if you're investing in content, messaging, or customer experience, don't leave voice as an afterthought. Cast it with intention. Because the right voice doesn’t just tell your story, it becomes part of it.